Annual Report GNTB 2004

Contents:

Preface
The German National Tourist Board (GNTB)
The Importance of Tourism
- Trends in the international tourism
- Trends in incoming tourist traffic to Germany
- Travel by Germans within Germany
- Factors in the success of tourism in Germany
International Sales and Marketing
- Marketing themes and performance controls
- New media management activities
- Awards
- Press and PR activities
- Cooperation agreements and marketing associations
- The internet and extranet
- Sales activities
- Sales and marketing in the GNTB's international source markets
Nationwide Domestic Marketing
- Germany portal at http://www.deutschland-tourismus.de/
- Germany in the traditional nationwide media – GNTB cooperation projects
- Sales and promotional activities for the travel industry
Administration
- Personnel
- Information technology and logistics
- Financial information
Appendices
- GNTB regional management addresses
- Members of the German National Tourist Board
- Members of the GNTB Board of Directors
- Members of the GNTB Advisory Board
- Members of the GNTB International Marketing Commitee
- Members of the GNTB Domestic Marketing Committee
- GNTB Membership of the international organisations
- GNTB Organisation chart
- Imprint